![Adweek on Twitter: "Q4: Adidas struck marketing gold by putting '70s tennis trailblazer Billie Jean King front and center in its 2018 marketing. Which other retired female athletes or sports figures would Adweek on Twitter: "Q4: Adidas struck marketing gold by putting '70s tennis trailblazer Billie Jean King front and center in its 2018 marketing. Which other retired female athletes or sports figures would](https://pbs.twimg.com/media/D_IlmTDX4AE8pDz.jpg:large)
Adweek on Twitter: "Q4: Adidas struck marketing gold by putting '70s tennis trailblazer Billie Jean King front and center in its 2018 marketing. Which other retired female athletes or sports figures would
![Billie Jean King Adidas Agence de pub : TBWA\Chiat\Day, New York | Nike campaign, Adidas ad, Billie jean king Billie Jean King Adidas Agence de pub : TBWA\Chiat\Day, New York | Nike campaign, Adidas ad, Billie jean king](https://i.pinimg.com/originals/50/56/21/50562158d958d94158be5505bfcb4a72.jpg)
Billie Jean King Adidas Agence de pub : TBWA\Chiat\Day, New York | Nike campaign, Adidas ad, Billie jean king
Billie Jean King on Twitter: "These @adidas blue suede tennis shoes were my favorite. They felt as smooth as they looked. Fun fact: These were the first tennis shoes made in a
![TBWA/Chiat/Day N.Y. on how Adidas Billie Jean King'd a whole lot of shoes for the “Here to Create Change” campaign | Ad Age TBWA/Chiat/Day N.Y. on how Adidas Billie Jean King'd a whole lot of shoes for the “Here to Create Change” campaign | Ad Age](https://s3-prod.adage.com/s3fs-public/styles/1024x512/public/billie-jean-king-cannes.jpg)